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I like to meet up with people
who have taken risks in their lives and have succeeded because
they all have this common determination and positivism.
And Pascal Aussignac is one of them. He is the man behind “Club
Gascon”. He, along with his business partner,
decided to leave France to come to London with no prior
experience in this country whatsoever to set up a restaurant.
Apart from being very brave, Pascal Aussignac has been doing
very well since his restaurant on West Smithfield won a Michelin
Star. He has also expanded with a wine Bar,
“Cellar Gascon”, a French Bistrot and delicatessen
“Comptoir Gascon” and finally an other
restaurant “Le Cercle” near Sloane Square.
Picture
below - Pascal Aussignac in Club Gascon's kitchen.
Olivier Bourseau: Good morning
Pascal, thank you very much for having us at Club Gascon for
this interview. You were born in Toulouse South of France. What
made you leave Toulouse for London?
Pascal Aussignac:
I was born in Toulouse but actually didn’t live in Toulouse
for long. My family is coming from Toulouse and the area of
Toulouse. My surname (Aussignac) is very dedicated to the south-west
of France with all this “gnac” endings, like Armagnac
and all the names of the villages between Bordeaux and Toulouse!
I then lived in La Rochelle for 15 years, moved to Bordeaux
to learn and train at the cooking school in Talence, and after
my exams I moved to Versailles and Paris and ended up living
for 12 years in Paris! So I have been going up North for a long
time, I have been in London for 10 years and I hope I will not
end up in Copenhagen!
Olivier Bourseau:
So what made you leave France for the
UK?
Pascal Aussignac:
It was because I could not manage to have my restaurant in Paris
which I had been trying for 5 years. When I was between 25 and
29 years old, I wanted to get my restaurant in the “Triangle
d’Or” in Paris which is an area which includes the
8th Arrondissement of Paris. I didn’t have enough money
and I didn’t have enough connections to make it good,
and find the right angle for me. I was quite ambitious also
and maybe greedy at the time so I wanted to have the best location
and not something in between. I then found a business partner
and we took the risk together and we moved to London without
having ever worked in London at all before. So it was the biggest
challenge of our lives. My business partner Vincent Labeyrie
had just divorced at that time and I was about to get into a
new decade of age in my life so we decided to join our forces
and money and take the leap to the London scene without knowing
anything about London at all. That was quite brave at the time.
We arrived in London in 1997. Just before, I had been managing
a restaurant in St Tropez which I had set up and was managing.
And I was not happy with employing seasonal staff which, as
you may know is not the best to deal with restaurants and other
things on the Riviera Coast in the south of France. Since I
am a passionate guy, I could not cope with this kind of people
so I decided to change completely and leave France. The other
reason was the problem with banks in France. When you are young
and even though you have the perfect profile to set up your
restaurant, and I had very good training experience so had on
paper a great profile, no bank was willing to take the risk
with me. They ask you for any guarantee they can think of and
you can’t! So maybe things will change with the new government.
I don’t know but I hope. But I found the right way of
life in the UK, a good match for my ambition, and the way we
do business here, in very good surroundings. I am very glad
to be here!
Picture
below - face of the restaurant
Olivier
Bourseau: What do you
like about London compared to France regarding the food industry?
Pascal Aussignac:
I would say that the main difference is the variety. You have
specialised restaurants at top level from all around the world
in London and I think it is linked to the people of London which
are very international as you know since you live in London.
You can feel the difference with Paris. I have been in London
for about 10 years and can really compare the 2 cities and in
terms of rating, I think Paris still leads because of the quality
and the concentration of the best restaurants. And even without
talking about the Michelin stars, the synergy of skills from
the front of the house, kitchen, technical skills, and ambition
of individuals working in the industry and willing to do something
exceptional working in Paris: all of that is much higher than
in London.
London is much more about diversity and specialised restaurants.
Of course you have exceptions with classic restaurants like
Le Gavroche, Manoir … All those people have established
very high restaurant standards in the UK and that has been the
case for decades. But in terms of trend and diversity it is
amazing as you can get the best Indian, Japanese or South American
restaurants in London and better that in France.
Olivier Bourseau:
In terms of your background, have
you always thought you would become a chef and at when did the
interest in food start?
Pascal Aussignac:
When I was 10 years old, I had a passion, which is quite a long
time ago already, but I wanted to become a stonecutter. It can
sound like a cliché but you have to have some family
involved in this business since it is a much specialised business,
a niche. You don’t have any school in France, so you have
to go to Holland or Switzerland to train and also it is better
if you have the right connections. So as it was too difficult
to get to this business, I decided to become a chef. I was 10
years old and told my parents that I would like to become a
chef. And they were clever enough to listen to me. So instead
of going to normal holidays I went to La Rochelle to spend some
time in a restaurant managed by my family’s friends. So
in the summertime I went to see if I would like it and could
cope with it. I did very very basic things as I was not allowed
to cook really, I wasn’t paid for that, which was fair
since I was there just to see things and train helping the chefs
but I really enjoyed this work life. So I then started and got
my first salary when I was 17. It is a long time already!
Picture below - Club
Gascon's big front window!
Olivier
Bourseau: So did your
passion for food start by then?
Pascal Aussignac:
When you start working in the restaurant, you begin to feel
the different flavours and to analyse. You can not really analyse
when you are too young, you just taste things. The analysing
part of the job starts when you get more experience, and you
develop you palate over time and it is the same thing with wine
actually.
Olivier Bourseau: Reading
from your website, you have worked with Gerard Vie, Alain Dutournier
and Guy Savoy. Who has been the strongest influence on your
style and why?
Pascal Aussignac:
I think, and that is an advice for many chefs
if I can say that, that it is great to work when you are young
at top level restaurants because it pushes you! It also gives
you some keys to then set up your own restaurant if you are
ambitious enough and to cope with the staff you will employ.
Because that is the most difficult thing on a daily basis! It
is not the customer, it is not about creativity, it is not about
the suppliers, it is just the staff! Staff is a real pain! But
at the same time they are the people you live with and spend
more time with than in your private life. So you have to be
careful who you employ and you have to cope with these people.
And the more you grow, the more staff you have and the more
difficult it gets. But going back to the influences, each restaurant
has given me some keys which you don’t really see when
you are there training. You understand it later. When you then
go somewhere else, and because you had had this kind of training
and the use of flavours, you keep this in your mind. So when
you develop you own identity, you can not copy what the master
chef was doing, you have to work around that and develop your
own style using what you have learned before. And of course
that is a problem with your staff because everyone wants to
have more experience so the turnover rate is quite high in this
business. Every employee wants to grow and see different things
which is fair but it is difficult for the boss when you want
to create a team because it is always a long process where you
have to recruit and train new people. So it is difficult to
keep a consistency in the team and that is an issue in this
industry.
Olivier Bourseau: Club
Gascon is famous for the small dishes tapas style you serve.
Why have you decided on this format and is it something you
will always keep as the main feature in your menu?
Pascal Aussignac:
What happens is Vincent and I were coming from the south-west
of France. And we decided to set up a restaurant no just to
do any other restaurant. What’s the point of a new place
without an identity? So we analysed the French market for restaurants.
People had been eating for the last 60 years in France and other
countries with a starter, a main and a pudding. When we thought
about opening a place, it was just before the millennium. I
remember my mum telling me actually “when I go to a restaurant,
I prefer sometimes to have 2 starters rather than a starter
and a main because I do not have enough appetite for the main”
and I thought that was a very interesting thing. Most of the
women do not have a huge appetite. They want to go out but they
do not want to eat a lot for plenty of reasons which you know.
So they want flavours and taste but they do not want to feel
full up. So we looked at the south-west of France and the food
is all about very fatty and heavy food with foie gras, cassoulet,
confit.. and all this kind of food but with beautiful flavours.
So we thought about reducing the fat and the quantity and therefore
why not reducing the size of the plates as well? So instead
of having a classic meal with starter, main and pudding we thought
about having a series of plates instead. So we arranged the
series of plates and put together a full meal which includes
about 4 plates. That is why and how Club Gascon has been designed.
And I think the format has been pleasing a lot of people. We
have created a trend and we have been the first to make it under
a French restaurant label ever. And it is not a creation, it
is adapting what we have seen elsewhere. But the Spanish Middle
Eastern, and Asian people have been eating like that for a long
time!
Olivier Bourseau: Club
Gascon produces traditional French food, but served in a very
modern way in my opinion. You use quite a lot of the traditional
french ingredients such as Foie gras, truffle, the traditional
cheeses. Are you thinking about opening up to more international
influences or will you always keep your style around the French
traditional ingredients?
Pascal Aussignac:
It used to be very traditional, and now it has become much more
creative. If you look at Comptoir Gascon, our French fine food
shop around the corner, it includes some very traditional food
like confit, cassoulet, French fries, foie gras. But Club Gascon
the restaurant is much more creative. So do not expect to get
a confit of duck at Club gascon anymore. It is a creative style
of restaurant only!
Olivier Bourseau:
How do you get inspiration to create
your new dishes?
Pascal Aussignac:
I keep my influences from the beautiful recipes from the South-west
of France to perpetuate the tradition so I use primarily the
local ingredients of the South-West and give a twist to them,
with something unusual which at the end of the day will provide
a modern style to the dish. But there is always a link to my
origins even though the line can be very thin.
Picture below - Inside
Club Gascon
Olivier
Bourseau: So you will
never change your style to something different than south-west?
Pascal Aussignac:
At Club Gascon no, but at the Cercle, our other restaurant,
it is French cuisine, and the previous restaurant in St Tropez
was pure Provencal food. So I will always adapt the style to
the image or style of the restaurant we will be willing to provide
whichever the origin. It is not because my origins are south-west
of France that I know and will only be doing south-west cuisine.
And especially since I lived there for 3 months only!
Olivier Bourseau: Wine
is important in your restaurant. You match your menu with a
list of wine by the glass. As a chef how important is wine to
you?
Pascal Aussignac:
Wine is very important but it is secondary to food. The partnership
with Vincent Labeyrie has been great because he has been very
involved with wine. He has been making all the wine lists for
the company and he has got a very good memory on wine which
I don’t. I have a good memory on food but not on wine.
When you train as a chef it is difficult to have time and take
time to learn about wine as well even if you are passionate
about everything. You have to train and learn about wine to
know about it well. And it is difficult to combine both. It
is a bit late now, it was not part of my training when I was
in France. I have learned more about wine since I have been
in London thanks to the sommelier and Vincent. I have a lack
of wine knowledge but am working on it! With regards to matching
wine with food, it is logical again at Club Gascon with our
wine list specialised in the South-west of France, and we have
probably the most complete wine list dedicated to the south-west
region of France in London as a restaurant.
Olivier Bourseau:
Do you work in partnership with your
sommelier or do you leave him doing what he does the best without
interfering?
Pascal Aussignac:
We create a new menu every month which is famous and a big selling
item at the restaurant. We are actually changing it tomorrow
so it is a lot of work currently. So when we put together the
new dishes the sommelier comes to the kitchen and tastes the
food and suggests some wines. This matching job is more on the
sommelier’s side. And at the end I have the choice and
most of the time I agree on their choices.
Olivier Bourseau:
Again your wine list is French and
specialised in the south-west. Is it to keep it in line with
the style of your restaurant or is it because you think the
French wines are the best? And what do you think about the New
World wine?
Pascal Aussignac:
I think New World wines are great but with our image of south
west and Club Gascon, our name tells the customer that. So everyone
is dedicated to this South-west image and we need to stick with
it also on the wine side of things.
Olivier Bourseau:
What is your favourite
wine ?
Pascal Aussignac:
Condrieu!
Oivier Bourseau: Thank
you very much Pascal!
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